It’s no secret that the world of travel blogging is a cutthroat one. It’s also one where being unique and memorable can make or break your career as a blogger. That’s why if you want to stand out, you need to be willing to think outside the box.
As many travel bloggers have discovered, one particularly effective way of doing this is by creating images that can be used as an email newsletter, which can then be sent to those who might be interested in viewing them.
Such newsletters are actually incredibly common these days and provide an excellent channel through which you can market your blog content in an organized, easily accessible format. Therefore, here’s everything you need to know.
What is an email newsletter?
An email newsletter is a publication that is sent out to subscribers via email on a periodic basis. The first email newsletters were published in the early 1990s. Email newsletters may be used for a wide range of purposes, including marketing, communication, education, or service.
In most cases, email newsletters are sent as plain text messages that are delivered to subscribers’ inboxes (electronic mailboxes) without the use of a computer program. Email newsletters can be used to distribute information, promote a product or service, maintain customer relationships, or to provide company news.
For travel bloggers, the email newsletter is likely to be the most effective channel for distributing your content. It’s a powerful way of engaging your readers and allowing them to stay up-to-date on your latest posts and thoughts.
Why use email newsletters?
Some of the reasons to use email newsletters include:
- Attract new readers: By creating a newsletter, you instantly become more visible. Whether used to promote your latest posts or new blog, an email newsletter can help you attract a whole new audience.
- Save time: If you publish a new blog post but don’t have time to share it across all your social media channels, your efforts will be wasted. Email newsletters, on the other hand, are automated and can be scheduled weeks or months in advance. This allows you to publish blog posts and have the newsletter go out at the same time.
- Build a better relationship: Your readers will be more likely to return to your site if they feel like they are part of a community. An email newsletter is a great way to stay in touch, encourage comments, and build up a feeling of camaraderie among your followers.
How to create travel blogging newsletters
If you’re reading this article and thinking, “I’ve got to get started on this,” we’ve got great news: You don’t actually have to do very much. There are a number of email newsletter templates that can be used for travel blogging. Many of these include slides or sections for you to fill in with your own content. You can easily create such templates using the online design software, Canva or use bg remover to get rid of backgrounds.
The only other thing you’ll need is a reliable email marketing service provider (ESSP). This is something that will send your newsletter out to subscribers every time you publish a new issue. There are both free and paid options available and there’s no reason why you should spend thousands of dollars on a mailing solution. In fact, some of the best email marketing platforms are actually free.
How often should you send out your travel blogging newsletter?
This is entirely up to you. You can send out your newsletter as often or as little as you like. Just remember that if you want people to read it, you need to make sure it’s interesting and relevant. It’s also worth bearing in mind that most people are likely to unsubscribe if you start bombarding them with emails on a daily basis. Once a week or fortnight is probably a good starting point.
And there you have it! Creating an email newsletter for your travel blog is a great way to engage your readers, promote your content, and build a better relationship with your followers.