
Guess how much this salt beef sandwich at the Brass Rail restaurant in Selfridges cost.
If you guessed less than £10, you’d be wrong.
That’s right, half a salt beef sandwich cost £10.95.
Don’t get me wrong, it was delicious, but £10.95 for half a sandwich? This must be one of the most expensive sandwiches in London for the amount you receive. A whole salt beef sandwich cost £15.95 – make it make sense.
I also ordered a peach ice tea which was also delicious. Including the service charge, the bill came to £17 – a very expensive light lunch.
Early History of Selfridges
The history of Selfridges, the department store housing the Brass Rail, dates back to 1909 when American retail magnate Harry Gordon Selfridge founded the store. Selfridge’s vision was to create a shopping destination that was not just about purchasing goods but also about creating an immersive and luxurious retail experience. The store, with its grand architecture and extensive product offerings, quickly became a symbol of opulence and innovation.
Selfridges started as a place for high-quality fashion, cosmetics, and homeware, but it expanded to include a diverse range of services and dining options. The Brass Rail was introduced in 1966, adding a gourmet touch to the shopping experience.
The Brass Rail:
The Brass Rail is a traditional Jewish deli-style restaurant known for its salt beef and other deli classics. It draws inspiration from the Jewish delis of New York and the nostalgia of Jewish comfort food.
In its early years, The Brass Rail was an instant hit, attracting shoppers and food enthusiasts from across London. The restaurant’s classic design, complete with counter seating and waitstaff in crisp uniforms, transported diners to a bygone era of dining elegance.
Renovation and Modernization:
Selfridges underwent a significant renovation in the early 2000s, and the Brass Rail was not left untouched. The restaurant was temporarily closed during this period to allow for modernization and upgrades. The revamp retained the deli’s classic charm while introducing contemporary elements and expanded seating options.
The updated Brass Rail continued to serve its signature dishes, including the famous salt beef sandwiches, smoked salmon, and traditional Jewish fare. It retained its status as a popular culinary destination, offering shoppers a delicious respite from their retail therapy.
Legacy and Popularity:
Over the decades, The Brass Rail has maintained its reputation for quality and authenticity. Its salt beef sandwiches, in particular, have become legendary, drawing a dedicated clientele of locals and tourists alike. The combination of its classic menu, charming ambiance, and location within Selfridges has solidified its place as a London institution.